
To create this work different individuals were asked to completely and
anonymously erase with a rubber 1 page of a Vogue Hommes magazine from
1986, with Sylvester Stallone on the cover. They were asked to write in
pencil on the page both the time it took them - ranging from 9 min to just
beyond 3,5 hrs - and whatever monetary value, translated into an hourly
rate/s, they currently received for their time. The dollar value accrued
'on' each page ranges from nothing in a number of instances (some were
receiving no calculable money for their time) to one page 'worth' over USD
1,000. Such disparities are central to the work. Begun in 1999, this
initial collaborative stage took 5 years to complete and involved in excess
of 260 people, ranging in age from 8 to 80.
This project ostensibly deals with disparities of value and exchange;
training a refusing, yet, perhaps, still enraptured eye, on aspects of
contemporary image culture. It is informed by the exchanges we make in our
lives, both with our time and our labour, and how that is valued. It is
also concerned with the residue of those less tangible, less 'pictureable'
things in our lives brushing up against a culture obsessed with the idea of
visibility.